Are you paying a local PR agency to get your business included in online listicles, event listings, directories, etc? If so, you’re wasting money and could do it yourself!
There’s nothing wrong with these types of online articles: they are extremely popular with both editors and readers, because they are easy to write, and easy to read. The information is usually insightful, provided in an easy-to-digest format – so they get clicks.
They are also relatively easy to pitch to media, if you know a few basic tricks.
Save your PR agency investment
An in-house marketing, communications, or content team can get your business or brands included in these types of online articles – it’s a formulaic approach, not rocket science. You’ll also be repurposing content that your in-house team has already created, so it will require just a little time from them, for the fraction of the cost.
Then you can spend your PR dollars on PR EXPERTS that can help deliver the big-ticket items: like news stories, features, opinion pieces – the type of articles that require planning, crafting, curation – and expertise. Sure, many PR agencies want to score listicles for you – it’s money for jam! But the big-ticket articles are the ones that will move the dial, for your business.
So, if you’re working on the launch of a new business, brand, campaign or consumer goods – hire a PR professional to get meaningful coverage over the line. If you’re business has an inspiring story to tell, or insights to provide – a professional PR agency will help you get those stories heard in the publications that count.
But if you just want to splash your day-to-day offerings and up-coming events across as many listicles, listings and directories as possible – do it yourself.
How to make it pitch perfect
At Sass Communications, we can show you how.
We’ll create the template pitch document to work from, then train your team how to structure the copy (repurposed from content they have no-doubt already created), which details to include, the wordcount, and how to package it up and pitch it to your media targets. We’ll guide your team through their first listicle pitches, then be a phone call away for follow-up support.
It’s not rocket science PR – you just need to know the tricks. And when you have a real rocket to launch, we’ll do that hardcore PR for you ;-)
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