Hola! Some of the most enjoyable PR campaigns I worked on during my time at Hunter St. Hospitality and Pacific Concepts promoted the fabulous Margaritas, or Ritas, at Tex-Mex restaurant El Camino Cantina.
Many of the these successful PR campaigns featured a wild and wacky, colourful and flavourful series of Ritas, available for a limited time: from the original Ritapalooza festival, to the Candy Shop collection, a Summer of Swirls, the Royal Rita Show, and the most recent Ritacolada flavours, many lip-smacking, PR-packing goals were achieved.
When you have great F&B leadership team creating a wonderful, drinkable product it makes PR campaign management so much smoother. The secret to the success of these PR projects came down to several things:
1.Carefully crafted written content (press releases, targeted pitches and quotes) that captured the attention, and imagination, of the media.
2.A collection of strong supporting images, delivered in the correct specifications and formats in tandem with the written media assets, such as press releases.
3.Well-timed distribution of press releases, other media assets and photographs, enabling enough time for editors and writers to commission or craft content to coincide with the campaign launch date.
4.A strong media network and well-targeted contacts, to ensure the right media publications, editors and writers received the written and photographic assets - i.e., we were not PR barking up the wrong tree.
5.Carefully coordinated and targeted media events and famils to support PR campaigns.
6.Well-briefed and media-trained spokespeople to represent the El Camino Cantina brand.
I can honestly say we smashed PR campaign goals with this approach. We smashed a fair few Ritas along the way, too!
If you are looking for innovative and successful PR campaigns and PR project management that cut through to the noise and land coverage across relevant media outlets, get in touch with Sass.
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