Articles & Press Releases

At Sass we know how to spin a yarn: short, sassy blog posts,
long-form articles, snappy news pieces and spot-on press releases. Here are some that we have written.

The Importance of Positive PR and Strong Brand Image: Your Business's Lifeline in Tough Times

No business is immune to adversity, but those that proactively bank positive PR have a much better chance of surviving, and even thriving.

The Value of Journalistic Experience in PR: Why the Best Agencies Hire Former Reporters and Editors

In the fast-moving world of public relations, where storytelling and relationship-building are paramount, former journalists wield a...

The Power of Integration: Why PR Services, Communications, and Content Marketing Work Hand-in-Hand

In today's fast-paced digital landscape, businesses are constantly seeking ways to stand out amidst the noise, engage their audience...

The Ultimate Integrated Marketing Campaign Checklist: Your Step-by-Step Guide to Success

Rarely does an integrated marketing campaign that spans multiple channels - including content, email newsletter, website, social media...

Six Strategies for Mastering successful PR Campaigns

Hola! Some of the most enjoyable PR campaigns I worked on during my time at Hunter St. Hospitality and Pacific Concepts promoted the...

Are You Ready? 8 Steps For a Successful Brand Launch From A Content & PR Expert

As a Brand Narrative Creator, Content Marketer and Public Relations specialist, Sass Founder & Director, Rachel Lebihan, has mastered the...

Why Integrated PR, Communications, and Content Marketing is Vital for Your Business

Integrated public relations, communications, and content marketing are crucial for a cohesive and effective approach to building and...

5 Essential Steps for Crafting a Powerful PR Strategy

Tempted to wing it, when it comes to Public Relations for your business? When you’re looking for positive publicity for a campaign,...