Articles & Press Releases

At Sass we know how to spin a yarn: short, sassy blog posts,
long-form articles, snappy news pieces and spot-on press releases. Here are some that we have written.

Soak Up Summer Vibes and American South BBQ at Le Bon Ton - Thanksgiving Banquet and New Summer Platters Available

Ease into a big, easy summer and the soulful American-South vibes of Le Bon Ton in Collingwood.

Byblós Brisbane Unveiled: New Look, New Menu, Same Legacy

Byblós Brisbane 2.0 throws open its doors on 7th November, bringing an exciting new incarnation of the iconic venue to Portside Wharf.

Sydney’s Newest Event Venue Coming To Wunderlich Lane - First Independent Venue By Owner Of Industry-Leading Caterer, Cook & Waiter

Sydney’s hot, new event venue, Saltbox, is coming to the vibrant TOGA Group created lifestyle precinct Wunderlich Lane.

Lúc Lắc’s Launch Date, Culinary Team, Menus Revealed

Tuesday, 22 October 2024: Tropical-chic restaurant and bar Lúc Lắc celebrates its much-anticipated debut on Wednesday, 23 October 2024...

The Power of DIY: Landing Your Business in Listicles Without a PR Agency

Are you paying a local PR agency to get your business included in online listicles, event listings, directories, etc? If so, you’re...

Byblós Brisbane, reimagined and redesigned, reopens in October

Brisbane icon Byblós will celebrate a full building renovation and new menu when it reopens at Portside Wharf in October 2024.

Maximising Impact: The Power of a Triple-Pronged PR Launch Strategy

Th The Power of a Triple-Pronged PR Approach: Why Pre-Launch, Launch, and Post-Launch PR are Essential So, you've got a new venue,...

The Importance of Positive PR and Strong Brand Image: Your Business's Lifeline in Tough Times

No business is immune to adversity, but those that proactively bank positive PR have a much better chance of surviving, and even thriving.

Coconut, Curry Leaves and Spice Feast by Christine ManfieldOne-Night-Only at Farm & Co Restaurant

Tuesday, 2 July 2024: What do you get when Tweed Coast local, Chef and Gastronomic Traveller Christine Manfield visits Farm & Co...

Ghanem Group Brings New Indochine Restaurant, Lúc Lắc, to The Star

Monday, 22 July 2024: Brisbane-based hospitality pioneer the Ghanem Group is bringing a dazzling 159-seat, tropical-chic, Indochine...

Mamas and Papas: Pack the Kids and an Appetite and Visit Farm & Co this Winter

M Tuesday, 11 June 2024: A family-friendly fun day and Kids Eat Free Fridays are on the menu at Farm & Co Restaurant this winter, so plan...

Farm & Co Restaurant Unveils Jam-Packed Next Chapter - Famed Chef David Moyle Joins In Advisory Role

The The Tuesday, 30 April 2024: Exciting plans are germinating at Farm & Co Restaurant, which delivers a charming farm-to-plate...

The Value of Journalistic Experience in PR: Why the Best Agencies Hire Former Reporters and Editors

In the fast-moving world of public relations, where storytelling and relationship-building are paramount, former journalists wield a...

The Power of Integration: Why PR Services, Communications, and Content Marketing Work Hand-in-Hand

In today's fast-paced digital landscape, businesses are constantly seeking ways to stand out amidst the noise, engage their audience...

Recipe for Success: What It Takes to Run a Hospitality PR Agency and be a Chef Publicist

Welcome inside the world of a hospitality PR agency and the lip-smacking life of being a chef publicist, where every dish has a story,...

The Ultimate Integrated Marketing Campaign Checklist: Your Step-by-Step Guide to Success

Rarely does an integrated marketing campaign that spans multiple channels - including content, email newsletter, website, social media...

Six Strategies for Mastering successful PR Campaigns

Hola! Some of the most enjoyable PR campaigns I worked on during my time at Hunter St. Hospitality and Pacific Concepts promoted the...

Why Your People Are Essential for Successful Brand Storytelling

“The stories I’ve told!” Sass Founder & Director, Rachel Lebihan. As a former journalist and editor, Rachel knows how to tell a story!...

Are You Ready? 8 Steps For a Successful Brand Launch From A Content & PR Expert

As a Brand Narrative Creator, Content Marketer and Public Relations specialist, Sass Founder & Director, Rachel Lebihan, has mastered the...

Crafting Your Story: The Importance of Developing a Brand Narrative

A brand narrative is the storytelling element that conveys the values, purpose, and personality of a brand. It goes beyond just products...

Why Integrated PR, Communications, and Content Marketing is Vital for Your Business

Integrated public relations, communications, and content marketing are crucial for a cohesive and effective approach to building and...

5 Essential Steps for Crafting a Powerful PR Strategy

Tempted to wing it, when it comes to Public Relations for your business? When you’re looking for positive publicity for a campaign,...