About Sass
Sass is a fully integrated Public Relations, Communications, and Digital Content Marketing agency with experience across NSW, Victoria, Queensland, South Australia and Western Australia, that is built on the founding principles of honesty, integrity, creativity … and a little bit of fun.
Sass uncovers the unique brand stories behind your business and intuitively steers them into the media spotlight through considered and targeted pitches to appropriate media outlets, writers, and editors.
There is no one-size-fits-all PR approach. We craft meaningful stories – about your brand, your services, your successes, and your people – that resonate, and secure media coverage because there is a fascinating tale to tell and it’s the right fit for the right publication.
PR precision blends with communications excellence and high-impact content creation to deliver compelling brand narratives and communications campaigns across multiple channels: the same stories, delivered to diverse audiences and stakeholders, with the continuity and careful key messaging that underpins your brand and business objectives.
Every business has stories, and every brand has a narrative, but few have the combined public relations, communications, and content marketing expertise to tell those stories consistently and in a game-changing way across multiple channels.
Sass delivers the trifecta!
Team Sass
Sass Founder and Director Rachel Lebihan is a Public Relations, Communications and Content Strategist with the journalistic credentials to deliver PR campaigns and compelling brand narratives that make businesses stand out.
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A former Fairfax business and lifestyle journalist and editor, Rachel has also handled Corporate Communications, Media Relations and Public Relations for Woolworths Ltd, including its drinks brands Woolworths Liquor Group, Dan Murphy’s, BWS, Langton’s, and Pinnacle Drinks.
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Media-savvy and PR-smart, Rachel developed brand narratives and effective PR strategies for eight new restaurant brands and over 55 restaurant launches for Rockpool Dining Group (now Hunter St. Hospitality and Pacific Concepts). Rachel also steered corporate communications, media relations and public relations campaigns for several acquisitions by the group and a whole group re-brand. In addition, she developed integrated PR and content marketing blueprints for Rockpool Bar & Grill, Spice Temple, Rosetta Ristorante and Saké Restaurant & Bar.
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Rachel handled crisis communication and media management for Rockpool Dining Group during a major business incident, and for Hunter St. Hospitality and Pacific Concepts during Covid-19-induced restaurant closures and tactical pivoting to weather the storm.
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Rachel brings deep insight of some of the country’s most successful brands in media, food & beverage retail, education, hospitality, travel and lifestyle.
Brand Experience
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