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Strategic PR, Content & Brand Stories - With A Little Sass

A Sunshine Coast boutique agency helping hospitality, property, education, wellness and lifestyle brands grow through PR, content, brand positioning and storytelling, and strategic SEO – from Caloundra to Noosa, the hinterland to the coast, across Queensland and interstate.​

Recent Wins
 

Brand Refresh & Campaign Launch  
National Coffee Chain

Grew awareness of a major rebrand and campaign launch with a national PR rollout that earned international, national and trade media coverage.

National PR
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Brand Storytelling
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Brisbane-Led, Global Reach 

Venue Launch
Heritage Pub & Brewery 

Positioned a redeveloped heritage hotel and new brewery as a destination venue with tiered PR from hyperlocal to national, plus supporting content.

Launch PR
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Content Creation 
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Hyperlocal & National Reach 

New Venue Announcement
Hotel Precinct, Brisbane 

Created substantial buzz around a heritage pub redevelopment and new precinct launch via a focussed announcement strategy and national
PR campaign.

National PR
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Stakeholder Communications 
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Announcement Strategy 

New Venue Announcement, Multi-Use Precinct, Sydney 

Drove enquiries and bookings for a new event venue with national PR, launch coverage and ongoing search‑optimised content.

National PR
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Launch Coverage
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SEO Blog Content 

Brand Messaging & Content 
National Pub Group 

Refreshed a national loyalty program with new brand messaging, campaign names and multi‑channel content for customers and stakeholders.

Brand Messaging
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Campaign Content
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Stakeholder Communications

Leadership Announcement
National Coffee Chain 

Put the brand back on the media radar after a quiet period via a national leadership announcement and thought‑leadership program.

National PR
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Executive Profile
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Thought Leadership

PR & Content 
Victorian School 

Supported reputation and enrolment goals with ongoing PR, SEO‑optimised news, and thought‑leadership pieces tied to academic achievements.

Education PR
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SEO Content
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Thought Leadership

Content Program  
Queensland University 

Built authority for key academic and research areas with ongoing SEO-optimised news, profiles and ghost-written thought-leadership content across diverse topics.

Higher Education Content
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SEO
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Ghost Writing 

Brand Experience

Planning a 2026 venue launch, business expansion, or news announcement? 

Let's plan the PR & content now.

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